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Professional Pillars

These are the key principles and working styles that form the backbone of my career and approach

Technical Expertise

I bring with me almost two decades of full-stack development experience across frontend, backend, operations, and networking, which uniquely positions me to approach AI-powered innovation with deep systems architecture understanding and proven incremental development practices.

Leadership & Systems

I believe the right team can overcome any challenge. By empowering individuals and establishing effective frameworks, I create environments where people I've mentored can outgrow me and teams thrive independently. I transform "what went wrong" conversations into "what's next" opportunities, guiding organizations through scaling challenges while maintaining focus on impactful outcomes where team members engage fully and deliver their best work at every level.

Organisational Engagement

I regularly serve as the voice of organizations through hosting company all-hands, internal podcasts, onboarding sessions, and strategic planning events. My speaking experience at large international conferences has developed my ability to translate complex concepts for diverse audiences. I foster open dialogue, inclusive initiatives, and meaningful conversations that drive understanding and alignment across all organizational levels, creating environments where engagement flourishes and teams feel empowered to contribute meaningfully.

Continuous Learning & Improvement

I believe every team, product, and leader is a work in progress, approaching improvement with equal parts curiosity, humility, and hands-on engagement. Through shipping features that flopped, leading retrospectives where we examined our failures, and debugging countless production incidents, each iteration has taught me something valuable about finding root causes, translating feedback into action, and knowing when to pivot. I am constantly learning new technologies, methodologies, and approaches while helping teams turn ideas into sustainable outcomes, ensuring that both my own work and tomorrow's collective efforts are consistently smarter than yesterday's.

Professional experience

current
GoodHabitz pin
2022 - Present

Director, Product Operations and Applied AI

GoodHabitz

Eindhoven, The Netherlands

2022 - Present

Director, Product Operations and Applied AI

GoodHabitz

Eindhoven, The Netherlands

Led engineering team growth (5→25), evolved to Director of Product Operations & Applied AI

Passionate People pin
2019 - 2022

Engineering Manager

Passionate People

Amsterdam, The Netherlands

2019 - 2022

Engineering Manager

Passionate People

Amsterdam, The Netherlands

First Engineering Manager, scaled team from 30 to 78 consultants while building multi-brand platform

Schuberg Philis pin
2017 - 2019

Mission Critical Engineer

Schuberg Philis

Schiphol-Rijk, The Netherlands

2017 - 2019

Mission Critical Engineer

Schuberg Philis

Schiphol-Rijk, The Netherlands

Front-end Tech Lead for mission-critical maritime applications, launched Mission Critical UX business unit

Palu Labs pin
2017 - Present

Principal Consultant, Founder

Palu Labs

The Netherlands

2017 - Present

Principal Consultant, Founder

Palu Labs

The Netherlands

Boutique consultancy providing front-end development and tech leadership coaching

Sencha Inc. pin
2013 - 2017

Senior Software Engineer

Sencha Inc.

Redwood City, CA, United States of America / Amsterdam, The Netherlands

2013 - 2017

Senior Software Engineer

Sencha Inc.

Redwood City, CA, United States of America / Amsterdam, The Netherlands

Grew from Technical Support to Senior Engineering to advance Sencha Cmd and other framework tools

Unosquare pin
2012 - 2013

Senior Software Engineer

Unosquare

Guadalajara, Mexico / Portland OR, United States of America

2012 - 2013

Senior Software Engineer

Unosquare

Guadalajara, Mexico / Portland OR, United States of America

Senior Software Engineer who developed new UX/UI Services practice area for strategic customers

ktc agency + foreach bvba pin
2009 - 2012

Head of Software & IT

ktc agency + foreach bvba

Mexico City, Mexico / Antwerp, Belgium / Eindhoven, The Netherlands

2009 - 2012

Head of Software & IT

ktc agency + foreach bvba

Mexico City, Mexico / Antwerp, Belgium / Eindhoven, The Netherlands

Head of Development Department, established mature web development team for global clients

tech stack

programming languages

  • TypeScript
  • Java
  • Kotlin
  • Python
  • C#

frontend technologies

  • Vue.js
  • React
  • Angular
  • Sanity.io
  • Storyblok
  • Svelte

backend technologies

  • NextJS
  • Nuxt
  • NestJS
  • Spring
  • .NET

serverless, cloud, mbaas

  • AWS
  • Google Cloud Platform
  • Microsoft Azure
  • Netlify
  • Cloudflare
  • Vercel
  • Supabase

AI & ML technologies

  • OpenAI APIs
  • Claude APIs
  • Gemini
  • Pinecone
  • RAG Systems
  • OpenRouter
  • Vapi
  • ElevenLabs Agents
  • n8n

Other Details

open to

Select collaborations, advisory roles, and speaking engagements.

interwebs

Contact

about new opportunities or collaborations.